Personal brand & content consulting

Your expertise.
Your convictions.
A clearer voice.

A thoughtful content presence that connects your experience in family medicine with the biblical worldview that shapes your work.

Explore the engagement
Prepared for Dr. Tim Caraher · Mulberry Wellness & Direct Primary Care
A topic led video podcast

Meaningful conversations.
Practical understanding.

Family medicineFaith & stewardshipEveryday health
ONE TOPIC. ROOM TO GO DEEPER.PROPOSED FORMAT
$1,500Monthly consulting investment
Weekly callsA regular rhythm, with clear priorities
PlaybooksPractical direction for your team
01 / The direction

Build trust before
the first appointment.

Your content can help people understand how you think about health, family, and care. We propose a filmed, direct-to-camera podcast: one meaningful topic at a time, with focused excerpts extending the conversation on social media.

Use the editorial strength of the Huberman model: a clear question, a structured explanation, and useful takeaways. The voice and perspective would be distinctly yours.

01

Everyday health
& family life

Practical questions about sleep, movement, preventive care, and sustainable habits.

ILLUSTRATIVE EPISODEWhat should you ask at your next primary care visit?
02

Faith
& stewardship

How your biblical worldview shapes your thinking about the body, rest, responsibility, and service.

ILLUSTRATIVE EPISODECaring for your health without making health your identity.
03

A more personal
approach to care

Continuity of care, the patient experience, and how direct primary care works.

ILLUSTRATIVE EPISODEWhat does a DPC membership change about the patient experience?
02 / The content approach

One conversation.
More ways to connect.

A repeatable editorial process helps your ideas travel without losing the context that makes them useful.

01 / DEVELOP

Start with a real question.

Choose one audience need. Outline the medical context, evidence, uncertainty, and your perspective.

02 / RECORD

Give the idea room.

A focused direct-to-camera episode with a clear opening, structured explanation, and practical takeaways.

03 / EXTEND

Make each clip useful.

Select self-contained excerpts for a primary short-form channel, inviting viewers into the full conversation.

04 / CONNECT

Offer a relevant next step.

Invite viewers to follow the series, watch a related episode, or learn more about Mulberry when appropriate.

Recommended starting point: pilot two episodes per month, with YouTube as a possible home for full episodes and one short-form channel selected together. Topics, cadence, and channels will follow your team’s capacity. This is a recommendation, not a production commitment.

03 / The engagement

Strategy you can
put into practice.

Weekly calls create space to make decisions, solve execution questions, and improve the content. We recommend the following rhythm, with the emphasis adjusted as the work develops.

01

Positioning & priorities

Clarify your audience, the message you want to be known for, and the next month’s focus. Turn those decisions into a positioning and topic-planning playbook.

02

Episode development

Shape upcoming topics into outlines, openings, supporting points, and calls to action. Make preparation easier with a repeatable planning framework.

03

Implementation guidance

Work through recording and publishing with your team, using checklists for preparation, clip selection, captions, and approvals.

04

Review & refine

Review available content and audience response. Identify what is working, address obstacles, and set clear priorities for the next cycle.

04 / A clear working relationship

Direction from us.
Execution with your team.

  • Personal-brand positioning and editorial direction
  • Podcast format and social content strategy
  • Weekly consulting calls
  • Practical implementation playbooks

Tim and his designated team handle recording, editing, design, posting, and day-to-day account management. Production services, paid advertising, and website work are outside this consulting scope.

What would the first month look like?

Agree on the audience, positioning, and relationship to Mulberry. Choose the initial channels and pilot topics, outline the first recording, and assign execution responsibilities. Use the final call to review the pilot or preparation work and plan the next cycle. Publishing timing depends on the team’s readiness.

How would we evaluate progress?

Start with consistency and quality: can the team record and publish reliably, and does the content express your perspective clearly? Use available signals such as retention, saves, meaningful questions, and qualified interest in Mulberry to improve the strategy. Audience growth and new patient inquiries are goals, not guaranteed results.

How would we protect trust?

Tim approves clinical statements and biblical framing before publication. Keep medical evidence, clinical experience, and faith-based reflection distinct. Content is educational, not individualized medical advice. Avoid patient-identifying details and health-outcome guarantees; direct personal care questions to an appropriate clinician.

The monthly investment
$1,500 / month

Personal-brand and content strategy consulting.
Weekly calls. Implementation playbooks.
A clear process your team can build on.

Let’s shape
the first conversation.

If this direction feels right, let’s confirm the engagement, identify who will own production and publishing, and schedule our first weekly call.